Browsing: PR Measurement

At P+ Measurement Services, we have observed firsthand that while automation has revolutionized PR data gathering and increased the…

Philip Odiakose I Tuesday, May 14, 2024 LAGOS, Nigeria – In public relations (PR) measurement and evaluation,…

Gift Okafor l Tuesday, April 4, 2023 LAGOS, Nigeria – Public relations (PR) is a critical component of any…

In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure awareness and other outcomes

Admin l Monday, December 02, 2019 LAGOS, Nigeria – The PR Measurement Moment in Nigeria, is an annual report that…

LAGOS, Nigeria – The year 2018 has been quite an eventful one, especially in the areas of growth and education…