At least 4000 brand experts from around the world will converge in Lagos in June for the maiden edition of Sign and Outdoor Conference and Exhibition Africa.
Put together by the Lagos State Signage & Advertisement Agency (LASAA), the five day conference will kick off from June 22 -27, 2014.
Managing Director, LASAA, Mr. George Noah said at least 300 exhibitors and participants from 30 countries drawn from Europe, Asia, America, Africa and within Nigeria will take part in the conference.
“Conference participants will include advertising agencies, outdoor practitioners, media owners, signage fabricators, printers, advertisers, regulators, government Officials, event companies, outdoor protection services, retailers, franchisees and marketing professionals”, he said.
He added that the objective is to provide a veritable platform for the growth and development of signage and outdoor advertising in Lagos State, Nigeria and Africa.
“The event is expected to attract from within and outside the country, industry regulators, consultants, designers, researchers, brand managers, media buying agencies, event companies, suppliers, manufacturers, exhibitors in the signage, digital signage, retail signage solutions, outdoor media as well as screen and digital printing industries”.
”Our objective is to create an enabling environment that will help all players in our sector to grow their business and to keep abreast with new innovations from across the globe. Visitors and participants are expected to discover the latest developments in equipment, software, signage and outdoor materials, systems, fittings and fixtures”, he said.
Noah explained that participants can maximise their time at the event by taking part in the tailored conference sessions as well as experiencing live demonstrations and networking opportunities adding that the conference will deliver new market breakthroughs, significant on-site sales, joint venture opportunities, new trading partners and an improved regional profile for manufacturers”.
Exhibitors already committed to the event include: Rotapanel (Holland) Primedia (South Africa) Agfa (Belgium) Saga Group (Dubai) and Invent Media (Nigeria). Similar exhibitions in Dubai, London and Milan are reported to generate billions of dollars of sales for exhibitors serving the printing, signage and outdoor advertising industries.