By SCM Staff Writer I Tuesday, October 07, 2025
LAGOS, Nigeria – Fortune Confetti rained down on the Big Brother Naija stage this week as sassy fashion designer Imisioluwa Opeyemi Ayanwale, 23, was crowned the winner of the show’s biggest ever series, walking away with a mind-boggling N150 MILLION prize package—plus a brand new luxury SUV.
The ambitious young woman, nicknamed “Ijoba 606” (part street poet, part queen!), saw off all competition to claim the massive fortune after a journey that fans are calling the ultimate underdog story.
The huge prize, worth a jaw-dropping N150 million, includes 80 million in cash, a top-of-the-range SUV, and a pile of lucrative endorsement deals.
For Imisi, who ran a small fashion brand from Oyo State, Nigeria, just months ago, her life has been changed forever.
The N150m Strategy Imisi, who is also an aspiring actress, won over the nation with a strategy that was all about being herself—loudly!
“She wasn’t just in the drama, she was the commentary on the drama,” one fan told SCM.
Her razor-sharp wit, ability to turn everyday house moments into viral comedy gold, and her daily, bold new “hair eras” made her a constant must-watch.
Her loyal fanbase, the “Imistars,” rallied around her honesty and resilience, even when her upfront style led to fireworks with other contestants. But it was her willingness to show her vulnerable side that cemented her win.
She bravely opened up about a heartbreaking personal loss, telling viewers she was deliberately staying single and choosing to focus on her self-love and business goals instead of chasing a romance on TV.
“I’m not here for love, I’m here for the loot!” she essentially told the nation.
The winner, who holds HND from Yaba College of Technology is now focused on building her empire.
“This is not just money, it’s the foundation for a legacy,” she said on her win.
She plans to immediately expand her fashion line nationwide using her cash prize and is also set for a fast-track into Nollywood (Nigeria’s thriving film industry) to pursue her acting dream.
However, the savvy Queen of the 150 Million has already confirmed she’ll be hiring financial advisors to make sure her giant fortune is built into a lasting empire.
At just 23, Imisi Ayanwale’s triumph proves that in the world of reality TV, being your true, authentic, and spectacularly witty self is the best strategy of all
