By SCM Staff Writer I Thursday, Oct. 23, 2025
OSUN, Nigeria- AFROBEAT megastar David Adeleke—better known to the world as Davido or OBO (Omo Baba Olowo)—has just landed a sensational new role, trading the studio booth for the boardroom to become Chairman of the Osun Sports Trust Fund in Nigeria.
That’s right, the “Fall” singer, famous for his luxury lifestyle and chart-topping bangers, is now tasked with shaping the future of sport in his home state.
And this isn’t just a ceremonial title—Davido brings a colossal celebrity wattage and, crucially, a massive connection to the global sportswear elite: PUMA.
The appointment means the 30BG boss will be leveraging his staggering global reputation and immense following among young fans to attract serious cash.
Local sporting institutions often struggle for visibility, but with Davido at the helm, the fund is expected to lure huge sponsorships and private sector collaborations from around the world. But the real game-changer is the PUMA Power Play.
Davido isn’t just a singer; he’s a global ambassador for PUMA, one of the world’s leading sportswear giants. This affiliation acts as a turbo-charger for his new mission.
His connection bridges the glamorous worlds of music, fashion, and sport, making him the perfect link between youth culture and athletic development.
Expect to see brand collaborations, potential athlete sponsorships, and even new merchandise programs that will directly benefit Osun’s up-and-coming sports stars.
The star’s ability to turn a simple song release into a global event suggests he can do the same for Osun’s sporting infrastructure. When OBO calls, the corporate world listens.
The message is clear: the millionaire musician isn’t just here to sing about success, he’s here to fund it. Nigeria’s next generation of athletes are now looking to the Afrobeat King to kick-start their careers.
