Admin I Saturday, Jan. 13, 2024
BERLIN – German luxury carmaker Porsche announced a growth in the fiscal year 2023 and a slight gain in deliveries on Friday. The company said it delivered a total of 320,221 cars in 2023, 3% more than 309,884 deliveries in 2022.
However, the company expects 2024 to be a challenging year.
“Market conditions in China to remain challenging. It is therefore important that we continue to balance our sales structure and strengthen our overseas regions, particularly in the ASEAN markets.
ASEAN is the Association of Southeast Asian Nations. It includes 10 countries with a total population of more than 600 million.
“In 2024 we will focus more than ever on value-oriented growth and a stable sales level,” the company said in a statement.
In 2023, North America which account for the highest deliveries at 86,059 recorded a yearly growth of 9%.
Overseas and emerging markets recorded the best annual growth of 16%, from 52,220 deliveries. China recorded the highest decline, with deliveries slipping to 79,283 from 93,286 a year earlier.
In Porsche’s domestic market, Germany, it recorded a growth of 10%, to 32,430 from 29.512 in the previous year. Europe excluding Germany recorded a growth of 12%, as deliveries rose to 70,229 from 62,685 a year earlier.
The Porsche 911 recorded the largest increase of all model lines in 2023, with an increase of 24%. The Taycan also posted 17% growth, with 40,629 customers taking delivery of their new car, up 17%. The model with the highest number of deliveries was the Cayenne.
