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Seifert speaks on German clubs with international ambitions

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Christian Seifert, founder and shareholder of sports streaming service Dyn, stands in front of the company logo on stage at the OMR digital trade show in the exhibition halls. Photo: Marcus Brandt/dpa
Christian Seifert, founder and shareholder of sports streaming service Dyn, stands in front of the company logo on stage at the OMR digital trade show in the exhibition halls. Photo: Marcus Brandt/dpa

Emmanuel Thomas, DPA, Friday, May 26, 2023

 

MUNICH – Former Bundesliga chief Christian Seifert believes the failure of a big-money investment deal for the German Football League (DFL) will lead to stagnation.

A vote by clubs on Wednesday rejected a proposal to invite an investor into the top two German divisions. League rules mean clubs cannot have majority shareholders so the idea of investment into the league itself was raised.

“If everyone is pulling in different directions, then in the end nothing changes,” Seifert, who was hugely respected during his long tenure before stepping down in 2021, told an audience in Frankfurt late on Wednesday.

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“Only around 10 clubs in the Bundesliga have international ambitions,” he added, stating that the vote against an investor will now mean a “couple of clubs will find things more difficult” on the international business stage.

Bayern Munich have long complained that the current German system means they cannot compete with top European rivals.

Fellow heavyweights Borussia Dortmund can end Bayern’s 10-year reign as Bundesliga champions with a win at home to Mainz in Saturday’s season finale.

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