Admin l Tuesday, July 21, 2020
LAUSANNE, Switzerland – World Table Tennis (WTT) has entered into a working partnership with 4 organisations to help elevate table tennis to the global sports elite.
Recall that recently WTT unveiled Strategic Partnership with IMG. The new partners WTT is collaborating with are 160over90, Pumpjack Dataworks, Gemba and Superunion.
“We are delighted to have on board with us a number of first-in-class partners, 160over90, Pumpjack Dataworks, Gemba and Superunion, who, together with IMG, are enabling us to drive table tennis to unprecedented and incredibly exciting heights.
“All of these partnerships will help us to revolutionise the player and fan experience around our sport, which is at the forefront of everything that World Table Tennis is striving to achieve. Now we have lift-off, we cannot wait to see how our joint journey evolves. The future of table tennis is brighter than ever.” – Matt Pound, Director at WTT
160over90, part of the Endeavor network alongside IMG, is helping WTT to formulate a global promotion strategy. This strategy will be built by completing detailed analysis of the existing table tennis fanbase around the world, as well as identifying new high-value markets, understanding how to attract new audiences to the revamped WTT events and digital offering.
The detailed market analysis will then inform specific promotional campaigns and the WTT brand experience, helping to develop a unique positioning that is reflective of WTT’s ambition to transform the sport.
“The 160over90 team is already enjoying working on what is a very forward-thinking repositioning of table tennis through WTT. The ability to identify future markets and build out the relevant campaign narratives for target audiences will give WTT a head start to engage in markets and expand their proposition. We are excited to be doing this alongside the role our colleagues from IMG are playing, bringing to bear the strength of the Endeavor network for WTT.” – Robin Clarke, SVP, International at 160over90.
160over90 clients include Visa, Marriott International, HSBC and Vivo.
