Emmanuel Thomas l Friday, October 10, 2025
LAGOS, Nigeria — Africa’s financial and digital landscapes are converging on the fitness floor. Verve, the continent’s leading domestic payment card scheme, has announced a significant partnership with Google Play, offering Verve cardholders in Nigeria a unique blend of digital rewards and an exclusive, luxury experience at one of the continent’s premier lifestyle events.
The collaboration comes in celebration of the eighth edition of Vervelife, a Pan-African fitness and lifestyle movement that has grown from a local workout session into a major cultural fixture.
This year’s event, Vervelife 8.0, is scheduled for Saturday, November 1, 2025, at the iconic Eko Hotel & Suites in Lagos.
Vervelife has garnered a devoted following of millions, known for its high-energy workouts, expert-led wellness sessions, and an unforgettable afterparty.
This year, the partnership with Google Play is amplifying the stakes by offering a grand prize: an all-expense-paid night at the prestigious Eko Hotel & Suites and exclusive access to the electrifying Vervelife 8.0 event.
The initiative is structured to encourage the integration of Verve cards into the digital ecosystem. To participate in the draw for the luxury weekend, consumers must simply register and transact with their Verve card on Google Play.
”This campaign goes beyond rewards,” a representative stated. “It’s about the powerful fusion of tech, fitness, and lifestyle, making it easier than ever for Nigerians to tap into global platforms like Google Play using their Verve cards.”
The immediate benefit for cardholders transacting on the platform is a financial one: instant discounts of up to 10% on Google Play subscriptions, which includes access to various apps, games, and entertainment services.
The goal is to smooth the process for Nigerians accessing global digital content using their local payment method, while connecting those digital activities to tangible lifestyle perks.
The announcement highlights a growing trend in the Nigerian and African markets, where local financial infrastructure is increasingly seeking strategic alignments with global technology giants to drive digital adoption and offer richer consumer experiences.
For Verve, it is a statement on its continued push into the digital sphere; for Google Play, it’s a commitment to localizing its payment options and rewarding its Nigerian user base.
Details on how to attend the Vervelife 8.0 event are available on the myverveworld.com/life website. The message to consumers is clear: leverage your local card for global digital access and unlock an exclusive world of premium lifestyle benefits.
