Nigeria, August 10, 2016 – Music maestro, 2Baba, was recently hosted by Campari brand executives in Milan, Italy.
The icon who is the first African brand ambassador for Campari Liquor was taken on a 5 day hospitality trip to Milan where he visited various Milanese and Campari monuments and was treated to the best Milanese cuisines.
Whilst on the brand sponsored tour, 2Baba made his own special mix of the Campari cocktail which he christened “IMPLICATION SHAKARITO MIX”.
The hospitality trip which was tagged “Campari Trip Milan- GRP Nigeria” was to further acquaint 2Baba with the Campari brand; origin and founder. He visited the home of the founder of the brand- Gaspare Campari where he was taken on an adventurous memory ride of the life and times of the drink maker.
The singer also took out time to shoot scenes for his new video and was captured taking pictures with excited fans.
Easily the most celebrated artiste of his generation, Innocent Ujah Idibia is credited with being one of the key figures in the rise to global prominence of what has been described as the sound of 21st century Africa.
His distinctive blend of reggae, R & B and traditional African musical influence creates a vibe that is contemporary and universal while maintaining a clear African identity.
Born in Jos, Plateau State on September 18, 1975 to Mr. and Mrs. Michael Idibia, the young man fell in love with music from a tender age and journeyed to Lagos after a diploma programme at IMT Enugu with Austin Ahmedu popularly known as Blackface in 1997 and alongside Chibuzor Orji aka Faze. They launched the boy band, Plantashun Boiz that took the nation by storm and created the template for a new Naija pop sound. Plantashun Boiz disbanded in 2004 and 2Baba released his debut solo album in the same year.
The celebrated artiste has five very successful albums to his name; Face 2 Face (2004); Grass 2 Grace, (2006); The Unstoppable (2008); plus the revolutionary Unstoppable : Int’l Edition (2010), Away & Beyond (2012) and almost two dozen hit collaborations.
The Otukpo, Benue State native has proved his class, versatility and staying power beyond doubt and earned the status of a superstar and cultural icon.
Innocent Idibia is a recipient of countless awards/honours, and has achieved enviable milestone in his music career. A peep into his trophy cabinet reveals that 2Baba is recognized internationally. He has performed in over 100 cities in more than 50 countries around the world including Australia, Switzerland, Russia, Barbados, Seychelles, Malaysia, Jamaica, Canada, Ukraine, Trinidad and Tobago, Namibia, France, Cyprus and Kenya.
He is married to Annie Idibia and is the founder of Hypertek Entertainment.
