Emmanuel Thomas l Friday, December 25, 2020
LAGOS, Nigeria – Director Grand Touch Production, Mr. Chico Ejiro is dead. Chico Ejiro, one of the founding fathers of Nollywood died in the early hours of Christmas Day. He was 57. He was born in 1963 somewhere in Equatorial Guinea, where he read Agriculture in the university. His parents are from Agbarho, Delta State.
Chico Ejiro has produced more films than any living filmmaker. He could churn out any film in just two weeks, hence the name Mr. Prolific as attested to by fellow filmmaker, the late Amaka Igwe. It is not clear what would have been responsible for his death, but reports say he died from seizure. President Actors Guild of Nigeria, Mr. Emeka Rollas Confirmed told Afrique International that the prolific filmmaker is died early December 25, 2020.
The death of the filmmaker came at a day most Nigerians least expected as the filmmaker is young and very agile. In his tribute to the late filmmaker, Tony Oneweek Mounagor was short of words.
“SAD CHRISTMAS. Chico Ejiro is no more”, Mounagor who worked as Production manager and Artistic Director in several movie projects said. “Notable among our works is Deadly Proposal. The vanity of life is yet brought to the fore by your unannounced demise this early morning.
Rest in peace ABLE D. Rest in peace Chycooo. My heart goes out to my sister Joy Chico Ejiro and Presido Zeb Ejiro. This life is nothing”, he said.
For the former President of Actor Guild of Nigeria, Prince Ifeanyi Dike, it is just too sad.
“Just too SAD,take heart Nollywood,take heart the Ejiros ,may his soul rest in Peace. Amen”, he said. He is not alone, Joy Amata addressed her condolence message to widow of Chico Ejiro and his elderly brothers.
“Joy Chico Ejiro no words can console you right now but just know a lot of people are praying for you and your family. You were my “Power Couple” and you know how much I love you. Just take all the time you need. Cry all the tears you have to. Feel all the pain, don’t hold it in. We are here for you Mama . Even though we can’t bring back what you need most right now, my heart is with you Please take heart Zeb Ejiro and Peter Red Ejiro this is a big loss to your family and I can’t even imagine how you’re feeling right now but our prayers are with you”, she said.
In his tribute, Muritala Sule, wrote: No one in Nigeria is likely to ask: “Which Chico?” once that name is mentioned. Certainly not film buffs and anybody who is familiar with Nigeria’s robust entertainment scene. The reason is, Chico’s name looms large in the growth and development of our film industry. His movies, in the 90s, especially, were part of the fare many young people who are now parents grew up on. He put more than 25 years into filmmaking. Yet, Chico is so young he didn’t make 60! He was only 57.
“His parents hail from Agbarho, Delta State of Nigeria but he was born in Fernando Po, the former Spanish colony now named Equatorial Guinea. He read Agriculture in the university, but, he built up an enviable reputation as a filmmaker.
“I first noticed him when I saw a whodunit he directed titled “Ayemale” about 1994 for the Yoruba sector of the industry. That, in my opinion, was a bold and brilliant effort. It was deservedly applauded by his audience.
“Perhaps, destiny was what was at work when Chico was churning out movies in a hurry like pure water in those days so much he was nicknamed “Mr. Prolific” and “Kpakpakpa director”. Movie making seemed such second nature to him. I’d wager his output outnumbers that of his elder brother Zeb, the patriarch of the Ejiro dynasty in moviedom. It was under Zeb that Chico learned the trade, just as Peter Red, their other brother. Together, they’ve all gone on to build a legendary filmmaking family almost in the class of the great Korda family patriarched by the great Alexander.
“When I was honored to interview Chico on my TV show Lagbo Video in the 90s, the hot question was: “Is it true you turn out a movie in one week?” His answer: “Bros, I can’t even spend so much as a week on a film. Wetin I go dey there dey do?”
“Chico’s reputation in his heyday was mixed. There were those professionals who considered him a sort of vermin desecrating the holy temple of filmmaking with his often haphazard style. There was little regard for fanciful art in Chico’s movies. His concern was to supply the industry with movies on the go to feed the humongous appetite of Nigerian – and, with time, African – film audiences in those early days when the so-called Nollywood became the authentic African story to replace western and mostly polluting imports. Soon, Hollywood, Bollywood and “Chinawood” were to learn of the new kid on the block that Nigeria’s – and, soon enough, Africa’s – film industry was.
“Quickly, Nigeria got acknowledged as the world’s third highest producing film country. It remains so till today. Nigeria went on to inspire other African countries to produce on the video technology, which, before then, was regarded as anathema to the film art. That is no more! Nigerian filmmakers have made it on to the juries of the Academy Awards in the US and other major film producing countries around the world. Nigerian films, too, now get nominations for the US Academy Awards. What turned the spotlight on Nigeria early on was the sheer energy and innovation of its practitioners. The sheer number of its output! That’s where Chico, along with a few others, including Alade Aromire of blessed memory, are important to Africa’s history of filmmaking.
“People of Chico’s quality come once in a civilization. And they are needed in all civilizations, in all spheres of life. Hollywood had its own in the legendary Roger Corman (Valentine’s Day Massacre) who, like Chico, milled out movies like fast food. Corman, like Chico, had the reputation of conceiving of, shooting, post producing and releasing a movie in a few days, where it took others months or years to do. Corman was nicknamed “King of B-Movies” by some, in recognition of how quickly he rose to the challenge of feeding popular tastes with vivacious entertainment through movies.
“Well, like Chico like Corman, they never won academy awards – that is, the awards given by art eggheads – but no academy award winner can contest with them in the hearts of the popular audience! To the bargain, they helped midwife such numbers of careers in the film industry as are stunning and respectable and heartwarming, including those of some academy-award winning mentees. In the case of Corman, such mentees include: Martin Scorsese (Goodfellas, Casino, Mean Streets) and Francis Ford Coppola ( Godfather).
“Chico made movies till “The End”. Just a few days ago, he posted a picture of his on Instagram suggesting he was on a movie set directing. I commented: “Master!”
“To God be the glory “
