Behind these small businesses are hard-working fathers, enterprising mothers and incredibly passionate youths, and when they share their remarkable stories of record sales at the fair, we see not just the impact of our efforts at promoting enterprise but the immense capacity of our organization as a platform for enriching lives
Admin l Wednesday, April 11, 2018
LAGOS, Nigeria – All is now set for the 3rd Gtbank Food and Drink Fair, kicking off from April 29th to May 1st, 2018. It is showcasing small businesses in Nigeria’s food sector, more than a dozen internationally renowned chefs and food experts and thousands of food lovers to create the biggest food experience in Africa.
Put together by foremost African financial institution, Guaranty Trust Bank plc, the GTBank Food and Drink Fair is designed to celebrate Nigeria’s vibrant food culture whilst promoting enterprise in the food industry. The 3-day event is free for all to attend and provides small businesses with a free and vibrant platform to connect with a wider segment of their target markets as well as experts in their business fields.
Having hosted over 250,000 people and helped hundreds of small businesses achieve record sales, the GTBank Food and Drink Fair has, over the past 2 years, become a major event in the social calendar of Nigerians and beyond.
This year, the GTBank Food and Drink Fair will feature masterclasses in the art and business of food and drink and bring to visitors live cooking demonstrations of their favourite delicacies by renowned international and indigenous chefs. The carefully curated selection of small food businesses will offer the best culinary experiences in Lagos and beyond. According to the organisers, there will be a space for Street Food, which will offer the best of local delicacies, as well as a Farmer’s Market where SMEs involved in agriculture will sell fresh and organic farm products. Participants look forward to diverse range of gastronomic delights from restaurants and outdoor grills well-known for setting taste buds on fire and an exciting mix of eclectic cocktails.
Commenting on the 2018 GTBank Food & Drink Fair, Mr. Segun Agbaje, the Chief Executive Officer and Managing Director of Guaranty Trust Bank plc, said; “alongside the unparalleled culinary experience, the GTBank Food and Drink Fair showcases the richness of Africa’s food culture and the vibrancy of the small businesses involved in the industry. This year, we have added an extra day to the fair, thereby increasing the opportunities for small businesses to connect to more consumers as well as businesses.
According to him, apart from the amazing experiences created for tens of thousands of guests, the personal testimonials received from small businesses speak to the true value of the GTBank Food and Drink Fair.
“Behind these small businesses are hard-working fathers, enterprising mothers and incredibly passionate youths, and when they share their remarkable stories of record sales at the fair, we see not just the impact of our efforts at promoting enterprise but the immense capacity of our organization as a platform for enriching lives.”
GTBank has consistently played a leading role in Africa’s banking industry. The GTBank brand is regarded by industry watchers as one of the best run financial institutions across its subsidiary countries and serves as a role model within the financial service industry due to its bias for world class corporate governance standards, excellent service quality and innovation. The Bank is also going beyond the traditional understanding of Corporate Social Responsibility as corporate philanthropy by intervening in key economic sectors to strengthen small businesses through non-profit consumer focused fairs and capacity building initiatives that serve to boost their expertise, exposure and business growth.
