Ford moves to roll out electric cars in Europe

Last updated: 2024/06/05 at 11:42 AM

starconnect Published 5 June 2024

North Rhine-Westphalia, Cologne: A Ford Explorer can be seen in the assembly line at the pre-opening ceremony of the Ford Cologne Electric Vehicle Center. Photo: Marius Becker/dpa

Admin I Wednesday, June 05, 2024

COLOGNE – Ford Europe is to launch series production of its electric car at its large plant in the western German city of Cologne on Tuesday.

The launch had been planned for September last year but was delayed on account of a new standard for batteries.

Ford has been assembling cars in Cologne since 1930 and produced its classic compact Ford Fiesta there. Fiesta production came to an end last year amid preparations for the electric model.

The company has invested almost €2 billion ($2.2 billion) in the Cologne plant for the switch to electric. It plans to make up to 250,000 electric cars a year there, including a compact SUV, production of which is starting on Tuesday.

Ford has been slow making the switch to electric, but is hoping for high sales from the new car, even though demand for electric vehicles has slowed overall.

TAGGED: Ford