Verve Goodlife Promo 5.0: Easing financial pressures with everyday rewards

LAGiOS, Nigeria – As economic realities shift, financial prudence has become more essential than ever, and any opportunity that will ease daily expenses is a welcome relief. Recognising this, Verve, Africa’s largest domestic payments card and token brand, has launched the fifth edition of its Goodlife Promo, which commenced on August 15, 2024.

Running until December 31, 2024, the promo is designed to reward loyal Verve cardholders with substantial discounts and benefits, offering much-needed financial respite in these times.

This year’s campaign promises to be the most rewarding yet. Verve cardholders stand a chance to enjoy up to 10 per cent instant discounts on purchases made with their Verve cards at participating retail outlets across the country. These outlets have been carefully selected to reflect the everyday needs of Nigerians and Verve cardholders.

The participating merchants’ platforms or outlets Pan Nigeria cover a range of essential services, such as food, groceries, entertainment, electricity, and fuel. The merchants include renowned global and domestic brands such as Google Play Store, Nigerian National Petroleum Corporation (NNPC), BuyPower, Addide stores, Market Square, Chowdeck, The Place Restaurants, Sweet Sensation Restaurants and more.

Vincent Ogbunude, Managing Director, Verve International, expressed his enthusiasm for the Verve Goodlife Promo 5.0, stating, “We are unwavering in our commitment to ensuring that our cardholders not only benefit from seamless, secure and convenient payment solutions, but also get to enjoy the good life, even in challenging times. The Verve Goodlife Promo 5.0 is one of our ways of showing appreciation to our loyal customers and empowering them to achieve their dreams. “

“This year, we are very happy to continue this tradition, offering our customers even more exciting rewards and benefits. We have seen a growing number of Nigerians choosing the Verve card, and their unwavering loyalty inspires us to keep delivering exceptional value. We invite more Nigerians to join the Verve family and experience the incredible benefits and surprises we have in store. Verve is continuously expanding its global footprint and looking for ways to stay ahead of the curve and competition,” Ogbunude added.

Speaking at the launch, Cherry Eromosele, Executive Vice President, Group Marketing and Communications, Interswitch Group, said: “We are excited to launch another edition of the Verve Goodlife Promo, demonstrating our commitment to improving the lives of our customers amid our current economic realities. We understand that the current economic challenges have led to a high cost of goods, and we want to cushion this effect on our cardholders.”

“We believe that everyone deserves a good life, and we’re committed to making that a reality through initiatives like this. By offering instant discounts and rewards, we empower our cardholders to enjoy the things they need and love,” Eromosele added.

Verve Goodlife Promo also advances the drive for financial inclusion by encouraging the use of Verve cards, thus transitioning consumers from cash to electronic payments. Verve cardholders can do much more with their Verve card aside from shopping. They can now use their Verve card to pay for subscriptions on the Google Play Store and for YouTube Premium on Android phones, also on Spotify to enjoy their favorite rhythms.

To participate, Verve cardholders simply need to use their cards at any of the participating outlets, and the discount is applied automatically at the point of sale. For those who do not have a Verve card yet, all they have to do is ask their banks for a Verve card, and they can begin to enjoy the numerous benefits that come with the Verve Goodlife Promo.

Verve has continued to expand across Africa, and its dedication to staying at the forefront demonstrates the brand’s commitment to providing exceptional value. This promo further strengthens the brand’s image as a customer-centric brand, nurturing loyalty among its cardholders.