Munich agog as Adele prepares to rock in 10 concerts

Admin I Tuesday, July 16, 2024

 

MUNICH – Some 740,000 people are expected to attend the 10 concerts by superstar Adele in Munich, the event organizers said on Tuesday.

Promoter Marek Lieberberg said 95% of these tickets have already been sold, but some are still available – especially at the lower and upper end of the price range. He said the cheapest tickets cost €79 ($86) and the most expensive €430 ($470).

Originally, a total of 800,000 spectators were expected to attend the extraordinary concert series, 80,000 per show. However, this figure was revised downwards due to security requirements, said Lieberberg.

The British artist will perform on 10 evenings between August 2 and 31 on a stage specially designed and built for her in Munich’s trade fair area.

Adele’s manager, Jonathan Dickins, said that the whole thing would be very personal and unique. The singer had not actually intended to perform in Europe, he said, but the project in Munich had changed her mind. She is “not an artist who tours for every album,” said Dickins.

Adele will spend the whole period of the concerts in Munich with her young son.

An Adele experience is to be featured around the stage in August, with an English pop-up pub, a stage for a cover band and stalls selling specially designed cocktails and Adele’s favourite drink – which remains a secret for now.

The authorities in Munich are not contributing financially to the more than €100 million costs of staging the concerts, but are expecting the series to be a significant injection into the city’s economy.

Clemens Baumgärtner, Munich’s head of economic affairs, estimates that Adele’s shows will generate €566 million ($616 million) for the city through income from catering and hotels, but also from renting the exhibition centre.

The organizers say the series of concerts has unprecedented dimensions and is unique in Germany and Europe – perhaps even in the world.

They also aim to get into the Guinness Book of World Records with the largest outdoor screen of all time, measuring 220 metres in length.