Toyota unveils all new Land Cruiser 250 series

 

TOYOTA CITY, Japan – Toyota Motor Corporation (Toyota) has unveiled the new Land Cruiser “250” Series to the world, with the launch planned for the first half of 2024 in Japan.

It also announced the heavy-duty Land Cruiser “70”, which will make its return to Japan this coming winter as a regular model in the range. This will result in all three Land Cruiser series again being available in Japan.

Launched originally as the Toyota BJ on August 1, 1951, the Land Cruiser series, according to Toyota, is now 72 years old. Immediately after its launch, it became the first vehicle to climb to the sixth station of Mount Fuji.

Developed and refined based on the actual usage situations of global customers, it provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely.

This concept has been passed down and evolved. With cumulative sales of about 11.3 million units in approximately 170 countries and regions around the world, it has supported the lives and livelihoods of people everywhere.

The Land Cruiser comes with the following evolved features, like improved basic performance as an off-roader through adoption of the GA-F platform.

It also has various powertrains to achieve powerful driving performance and environmental performance.

The interior and exterior fuses traditional and modern style in a functional package and class-leading advanced safety performance.