IMC players meet to discuss ‘advertising, power of Nigerian story’

LAGOS, Nigeria – Imbued with the passion to massively accelerate growth in Nigeria’s marketing communications industry and propel all-round relevance of the industry in the country’s development, Goddie Ofose, one of Nigeria’s top brand analyst and journalist is convening an industry evening summit with the theme “Advertising and the Power of the Nigerian Story”.

The event holds on March 6, 2020 at Sheraton Hotel and Towers, Ikeja, Lagos.

Gboyega Akosile, chief press secretary to Lagos State Governor, Mr. Babajide Sanwo-Olu will be the special guest of Honour at the occasion.

The lead paper for the evening will be presented by Mr. Lanre Adisa, chief creative officer, Noah’s Ark Limited. Meanwhile members of the panel who will discuss the Adisa’s paper  include: Mr. Onyekachi Onubogu, CEO, Frutta Juice and Services; Mr. Amaechi Okobi, Group Head, Communications and External Affairs, Access Bank Plc,  Mr. Emeka Oparah, Vice President, CSR and Communications, Airtel Nigeria, Mr. Martin Mabutho, Chief Commercial Officer, Multichoice Nigeria, and Mr. Jaiye Israel Opayemi, chief executive officer, Chain Reactions/ president, Public Relations Consultants Association of Nigeria,  

Others include Dr. Felix King Eiremiokhae, chief executive officer, Oracle Experience/convener The Startups Africa, Mrs. Ijedi Iyoha, acting Registrar/CEO, Advertising Practitioners Council of Nigeria (APCON), Mr. Odion Aleobua, CEO, Modion Communications and Mr Lekan Lawal  as the moderator for the segment.

The event, according to Ofose, was designed “to bring together industry leaders that I have interacted with over the years in the quest to rev up conversations that will move the Nigerian Marketing and Communications industry forward”.

Ofose also believed that with theme of the night, -Advertising and the Power of the Nigerian Story- the speaker, panelists and all other stakeholders present will explore the overriding engagement benefits derivable in deepening the Nigerian social-cultural content in advertising.

The programme which is scheduled to be an annual event will attract stakeholders in Nigeria’s marketing communications industry, corporate organisations, young practitioners and students from selected universities and other higher institutions in the country. 

The convener felt that weaving the conversation round the Nigerian story will not only deepen the evening’s conversation but will equally throw up ideas that will bolster the corporate image of brand Nigeria and raise the national consciousness of industry players, young practitioners, students and other stakeholders in all ramifications.

Ufot, Akinwunmi, Maduegbuna to bag industry lifetime award at Industry Evening parley

 Three industry giants in Nigeria’s marketing communications industry will be specially recognised for their evergreen outstanding achievements in the last decade at  a special  industry evening parley convened by  Goddie Ofose, one of Nigeria’s top brand analyst.

 The Event holds on March 6, 2020 at Sheraton Hotel and Towers, Ikeja, Lagos and themed: “Advertising and the Power of the Nigerian Story”. 

The three industry achievers are Udeme Ufot, CEO/GMD SO&U/former APCON chair, Lolu Akinwunmi, GMD, Prima Garner/former APCON chairman and Nn’Emeka Maduegbuna, CEO, C and F/foremost PR practitioner;

 According to Tolulope Ogunjobi, Chairman Industry Recognition Awards Committee, the  pedigrees of Udeme, Lolu and Nn’Emeka in the advertising and PR industry respectively stood them out though they were few others who merited the laurel but the committee  could only limit itself to 3 most outstanding. .

“We want to congratulate all the winners of the awards and the industry for doing great things in 2019 and the last decade. We believe that this 2020 and the new decade will be greater” he said.

Apart from the three lifetime awards, and the best ad of the decade award that goes to Airtel data is life commercial, 16 other categories will be rewarded for great performances.

Ogunjobi explained that all other recipients were arrived based on key performances during the year under review.

These recipients indeed added something extra to their organisations and their personal career ladder, that is why they were selected among the pool of nominees,

Ogunjobi said, “For instance, we had difficulties arriving at the ad of the decade but  the ad of the decade couldn’t have gone to any other but ‘Airtel Nigeria’s Data is Life’ , so this explains how Airtel’s ‘Life without Data’  featuring Gabriel Afolayan TVC by Noah’s Ark’ emerged as our ad of the decade:”

Preceding the awards segment is a special interactive summit at the same venue that would be hosted by Gboyega Akosile, chief press secretary to Lagos State Governor, Mr. Babajide Sanwo-Olu, who is the special guest of Honour at this special event.

The lead paper for the evening will be presented by Mr. Lanre Adisa, chief creative officer, Noah’s Ark Limited. Meanwhile members of the panel who will discuss the Adisa’s paper  include: Mr. Onyekachi Onubogu, CEO, Frutta Juice and Services; Mr. Amaechi Okobi, Group Head, Communications and External Affairs, Access Bank Plc,  Mr. Emeka Oparah, Vice President, CSR and Communications, Airtel Nigeria, Mr. Martin Mabutho, Chief Commercial Officer, Multichoice Nigeria, and Mr. Jaiye Israel Opayemi, chief executive officer, Chain Reactions/ president, Public Relations Consultants Association of Nigeria,  

Others include Dr. Felix King Eiremiokhae, chief executive officer, Oracle Experience/convener The Startups Africa, Mrs. Ijedi Iyoha, acting Registrar/CEO, Advertising Practitioners Council of Nigeria (APCON), Mr. Odion Aleobua, CEO, Modion Communications and Mr Lekan Lawal as the moderator for the segment.

The whole package, according to Goddie Ofose, the convener was designed “to bring together industry leaders that I have interacted with over the years in the quest to rev up conversations that will move the Nigerian Marketing and Communications industry forward”.

Ofose also believes with theme of the night -Advertising and the Power of the Nigerian Story- the speaker, panelists and  all other stakeholders present will explore the overriding engagement benefits derivable in deepening the Nigerian social-cultural content in Advertising.

The programme which is scheduled to be an annual event will attract stakeholders in Nigeria’s marketing communications industry, corporate organisations, young practitioners and students from selected universities and other higher institutions in the country. 

The Awards Committee Members that picked the winners include Mr. Tolulope Ogunjobi, Business Editor- TVC News who served as chairman, Anietie Udoh, Executive Director, MarketingEdge Magazine, Daniel Obi, Media Editor, BusinessDay Newspaper and Lukman Ishau, Publisher, Marketing Space Magazine