TOYOTA RAISES THE BAR AS ALL NEW 2018 CAMRY SET TO BERTH IN SUMMER

DETROIT, United States – Toyota Camry, reputed as the best-selling car in America for the past 15 years, is about to ruffle some feathers.

The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.

The new Camry utilizes TNGA (Toyota New Global Architecture) which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles.

The TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.

“The all-new 2018 Camry is, without a doubt, the most captivating mid-size sedan we’ve ever produced,” said Bob Carter, Toyota senior vice president of automotive operations. “It delivers on everything Camry owners have come to expect from America’s best-selling car, and adds to it, jaw-dropping design, more advanced technology, cutting-edge safety systems, and stirring performance that raises it to an unparalleled level of excitement.”

“In order to create something that stirs people’s soul, we’ve laid out the concept of a new sedan that provides fun and excitement behind the wheel,” said Masato Katsumata, the Chief Engineer of the new Camry. “In developing the next-generation Toyota Camry, we were able to start with a clean slate, which allowed us to create a true driver’s car.”

Design Backstory
The Camry development team aimed for a styling design concept that achieves strong harmony between refinement and a sensual athletic image, creating a new approach to the market. The result is a new signature design language that takes the car into a beautiful and futuristic new direction.

There were three primary design goals when penning the all-new Camry: a distinctive, low center of gravity that results in a firm wide stance; a practical-yet-emotionally styled cabin profile, and a sporty and upscale image both inside and out. These design goals have resulted in a new type of sedan that’s both exciting to look at and, more importantly drive, reestablishing itself as the new standard in the midsize-sedan category.

An Exterior with Unexpected Attitude
The new Camry’s face is accentuated by a two-piece grille comprised of flowing thin and thick treatments – key elements of the Camry’s “Keen Look” design philosophy. The curvaceous 1.6-inch-lower hood sits neatly above the grille’s uppermost section which accommodates a commanding Toyota emblem. For the hybrid model, the emblem is tinged a distinct blue hue. This fashionable trifecta of grille, hood, and emblem blends flawlessly into the A-pillar, and produces a stance that is undoubtedly more aggressive than that of any predecessor.

The 2018 Camry has a sleeker profile than the current model. By lowering the hip points of the occupants (nearly 1.0-inch in the front and 1.2-inches at the rear), and therefore their seating positions, the design team was able to reduce the car’s overall vehicle height by approximately one inch from the current model and incorporate a lower roofline, without sacrificing interior space. This invited the designers to pursue a wind-cutting shape and improve aerodynamics. Striking character lines around and along the body augment the aggressive front and rear fenders, giving the reimagined Camry a sportiness that’s never before been perceived on this model.

The lower hip point, shoulder line, roof line and hood height gives the new Camry the appearance that it has a low center of gravity, which it does. The design team knew the TNGA platform provided them with a great opportunity to pen a very expressive sedan, and they took advantage of this by getting the lines close to the ground and forming an energetic silhouette. They incorporated a strong stance that can be seen as you walk around the car.

Like the front of the vehicle, the rear features an athletic motif that melds flowing lines and complex shapes to form a sculpted landscape. Looking closely at the C-pillar’s detail reveals a multitude of surfaces that reflect light from all angles. A distinct crease extends from the slim multicolor taillights down to the bumper, effectively “pushing” the wheels outward in appearance to create a wide posture akin to that of a premium sports sedan. The exclamation point here is provided by a newly designed Camry logo that gives the car an upscale identity.




Camry will again be available in four grades: LE, XLE, SE and XSE. The new Camry’s “Sport” SE and XSE grades wear a noticeably different body style than the entry level LE and premium XLE grades, highlighted by a sculpted rocker panel, new 19-inch black machined-finish alloy wheels (XSE only) a subtle rear spoiler lip, aggressive front bumper, and rear bumper with an integrated lower diffuser. The face is much more distinctive with large side intakes flanking the lower bumper’s unique “Catamaran” accents, a high and slim upper intake encompassing the central Toyota badge, and a powerfully expressive mesh grille. A revised rear bumper with distinctive corner lines and smoke-tinted rear combination lamps highlight the changes at the rear.

The Camry design team sought to make the new Camry sport models instantly recognizable and appear different from the other models from as far as 200 yards away.

Striking and Comfortable Cabin
The completely redesigned interior is a fusion of functionality, futuristic styling, and a high degree of personal space and craftsmanship. While the driver is situated in a sporty cockpit-type environment having gauges angled toward his or her direction, the front passenger is treated to a sense of openness and freedom that results from the innovative dashboard design. A key visual element of this driver-focused design concept is a sweeping yet elegant new character line that flows down from the instrument cluster and bisects the center console waterfall.

The design of the entire front console strikes a smooth connection between the ease of use of all controls/systems and a handsome and modern sculptural look that is pleasing to the eye. All surfaces throughout the cabin—dashboard, instrument panel, center console, door trim, etc.—employ the highest grade of soft touch and premium materials. Using an approach typically used in home furnishings, the design utilizes a mix of tones and hues throughout a space rather than a strict color profile. The result is a cabin space having diverse colors and materials, and that enhances passenger comfort and visual satisfaction.

The front seats have been completely reengineered with improved ergonomics, providing maximum comfort with a newfound level of ease and engagement to match the new Camry’s elevated performance and athleticism. Rear-seat accommodations are more refined than ever with improved roominess and ergonomics. Exquisite stitching on the front- and rear-seat surfaces is but one example of the high level of craftsmanship found throughout the vehicle.

High Interaction, Minimal Distraction
The new Camry features Toyota’s latest Human Machine Interface (HMI) whose next-generation display technology offers a unique level of integrated information with minimal distraction. It relays information through three interlinked displays: available interlinked displays: a 10-inch color Head-Up Display (HUD); a seven-inch multi-information display within the instrument cluster, and an eight-inch audio/navigation display and HVAC (heating, ventilation and air conditioning) control panel that’s seamlessly integrated into the center console in a modern, flush-surface design. Convenient and highly intuitive operation is assured through customizable features and smart phone-like touch screen icons that create a seamless connection and user workflow between the HMI system and other digital media.

Full Utilization of Toyota New Global Architecture (TNGA)
The 2018 Toyota Camry fully incorporates the Toyota New Global Architecture (TNGA). At its foundation, TNGA is a structural reform movement for the entire company that will result in cars that are more dynamic, athletic, and fun to drive.

By extending the wheelbase by two inches, as well as bringing down the roof and hood height (by approximately 1.0 and 1.6-inches, respectively), the development team lowered the center of gravity and created a wider and more composed vehicle. The new platform also allows for an ideal seating position for the driver, now lower and near the center of the car for enhanced feedback, along with adjusting the overall seating position for all the vehicle’s occupants. A lower heel point provides more foot room and ease of movement. The range of steering column adjustment has been increased from the current vehicle, while the hood, cowl, and dashboard height have all been lowered for enhanced outward visibility.

The driver and front passenger will experience an unprecedented sense of outward visibility, thanks to a more compact design for the instrument panel and a lowered beltline. The reimagined position of the A-pillar and side mirror sections results in enhanced lateral visibility and creates a noticeable sense of openness when the driver sits behind the wheel.

All Gain With No MPG Pain
Three new powertrains will be available on the new 2018 Camry: They include a new 3.5-liter V6 with D-4S Fuel Injection and an all-new 2.5-liter inline-4 gasoline engine, which comes paired to a new 8-speed Direct-Shift automatic transmission (8AT), and a next-generation Toyota Hybrid System (THS II).

To match the chassis’ increased handling and performance capability, Toyota engineers have developed the TNGA-inspired all-new 2.5-liter 4-cylinder Dynamic Force Engine to make the most of the platform’s enhanced designs, packaging and rigidity. This new generation engine focuses on higher torque, higher power and lower fuel consumption in total use range. This is accomplished by achieving rapid combustion due to higher tumble air flow. With its long-stroke and high compression ratio, multi-hole direct fuel injectors, variable cooling system and the latest version of Toyota’s Variable Valve-Timing-intelligent Electric (VVT-iE), this high-output powerplant takes the gasoline-powered internal combustion engine to a new level with world-leading thermal efficiency of 40 percent. Along with enhanced performance characteristics, the new engine is also expected to be extremely fuel efficient, and is anticipated to achieve best-in-class fuel economy. It comes mated to the newly developed Direct Shift-8AT transmission that provides direct-lock up from gears two through eight to eliminate power loss from the torque converter, executing shifts like a high-performance automated manual gearbox.

The new hybrid system has also been engineered to provide the ideal balance of energy efficiency with superior power output to maximize driving performance and enjoyment. The next-generation Toyota Hybrid System has been engineered to work in concert with the new 2.5-liter 4-cylinder Dynamic Force Engine setup offering significantly more driving excitement than before. The hybrid’s Continuously Variable Transmission (CVT) features a new Sport Mode setting that allows the driver to execute smooth yet quick “gear” shifts of the simulated 6-speed sequential shift transmission. The SE grade adds paddle shifters for increased fun and a more sporting driving experience. The Sport Mode setting also improves acceleration and feel thanks to an electric power boost from the hybrid system. Furthermore, to help enhance the vehicle’s handling capability, the hybrid system’s battery pack has moved from the trunk to beneath the rear seat for a noticeably enriched handling feel, thanks to the vehicle’s much improved lower center of gravity—yet another benefit of the TNGA platform.

In addition to its enhanced handling and driving performance, the hybrid version of the new Camry is anticipated to achieve best-in-class fuel economy ratings, with Prius-like city/highway driving efficiency.