October 8, 2015 – Moët & Chandon has announced the introduction of Moët Ice Impérial, the world’s first-ever champagne specifically created to be enjoyed on ice in warm climates. It would be recalled that in July 2015, Moët & Chandon had earlier announced the official launch of Moët Ice Impérial to corporate partners through a small private event.
Moet & Chandon celebrate Ice Imperial champagne in all white party
This time around, the brand will be celebrating the entrance of this unique Champagne into the Nigerian market by hosting an all-white exclusive party at Radisson Blu on the 10th October, 2015.
This high profile event will be attended by key personalities in the society cutting across captains of industry and ‘A’ list celebrities. The aim of the party is to showcase the different fascinating ways Ice Imperial Champagne can be enjoyed.
Packaged in a luxurious white lacquered bottle with a black tie, gold label and a silver design that revamps industry conventions, Moët Ice Imperial exemplifies the house’s elegance, glamour and pioneering nature.
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In an earlier statement, the brand manager Emmanuelle Baroux revealed that Moët Ice Imperial was one of the most successful champagnes in the world in 2014. After such an achievement, Moët Ice Imperial decided to pursue a new strategy of becoming the world’s first-ever seasonal champagne, specifically created to be enjoyed on ice during social daytime gatherings in exclusive destinations.
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