Admin l Tuesday, February 8, 2017
ATLANTA, United States – Delta Airlines and The Coca-Cola Company have teamed up to bring art to the place where the two brands meet most often – the tray table.
The 767 aircraft transformed into art gallery at 35,000 feet Together with 12 artists from around the world, Delta and Coca-Cola have created an art gallery in the sky – transforming the tray tables on one of the airline’s 767 aircraft into one-of-a-kind works of art.
In addition to the in-the-air art gallery, Delta will be displaying the original trays in Concourse A, between gates A15 and A11 at Atlanta’s Hartsfield-Jackson International Airport. The trays will extend in social with additional content, including video footage and other behind-the-scenes assets of the artists in action.
The artists include Sac Magique, a Dutch created waffles and bicyclists that float through the flower-lined streets of Amsterdam in Sac’s whimsical tribute to the city he loves.
While Adam Pinsley, from Atlanta, a designer in Delta’s creative department, used actual jet paint and his signature drip-art style to blend the colors of Coca-Cola and Delta in this tribute to Atlanta.
Noma Bar, a London-based artist, is inspired by the weather and how it affects the mood of the city, while Stevie Gee’s stars of Hollywood Boulevard are playfully juxtaposed with the everyday people who walk on them.
Skip Hursch from Mexico used the vivid colors and motifs of Central American textile design to get a modern twist and give us a taste of the vibrant Mexican capital, while Pedro Campiche based in New York gives us a fresh look at New York City by reimagining the city’s iconic skyline through the lens of street art.
James R. Eads, from Paris, captures the magic o the city at night with its swirling, effervescent night sky. Alex Yanes, from Sao Paulo drew inspiration from the street art of Sao Paulo to create this portrait of a boy brimming with optimism as he flies high above the city.
In his work, deep etching, Will Bryant, from Seattle drew inspiration from the city’s rivers, mountains and rain-misted evergreens that surround the city and lend it a refreshing, down-to-earth vibe.
Yulia Brodskaya of Seoul painted the city. However, Yulia’s portrait of Seoul is crafted entirely with paper. This unique style seamlessly captures the flavor of the city, its vibrant colors, and iconic cuisine.
Ping Zhu is based in Shanghai. In Ping’s work, we see Shanghai through the prism of the street market, the place where food, commerce and culture bubble over and tell the story of China’s past and present, while Paola Gracey of Tokyo used the mesmerizing lights and neon signs of Tokyo take on a life of their own through Paola’s invigorating use of glitter, paint drips and epoxy resin.
Delta and Coca-Cola’s partnership began in 1927 and was strengthened in 1941 when Delta moved its headquarters to Atlanta, the hometown of The Coca-Cola Company. Today, the airline serves Coca-Cola products on all flights and in Sky Clubs, serving more than 354 million drinks per year.
Delta, along with creative agency Wieden+Kennedy New York and Coca-Cola, developed and implemented the art gallery.
